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Added by Gauss on 14.06.2012 |
Iwata says that TVs exist on ten year cycles...
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Nintendo says Wii U offers something unique and consumers won't upgrade their TV sets on a whim.
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At the Nintendo investor relations meeting, Satoru Iwata was asked if Nintendo was "prepared" for a scenario where its dominance over the living room was threatened by Apple launching a TV.
According to him, Apple's TV idea won't draw people away from the Wii U.
"I think that what Nintendo is proposing with the Wii U is the only platform that has a second screen that is seamlessly and completely integrated with a large TV screen, and this feature characterizes the Wii U well," he said.
"Therefore, we have a lot of chances to differentiate what we have to offer and will help drive appeal and interest among the consumers around the world. Our proposal could create a unique blue ocean."
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He added that consumers won't adhere to the smartphone upgrade cycle when considering whether to purchase a new TV's...
"We see in the mobile phone market that typically there is a cycle of people replacing their phones roughly every couple of years so a new device like a smartphone penetrates the market quickly. But when it comes to the television market, the cycle for television replacement is actually much longer; say a five-year cycle at the shortest, to a seven or even 10-year cycle at the longest.
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So, he says it's not likely people to immediately move to upgrade a TV because of that cycle. What do you think?
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