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Added by Gauss on 30.06.2012 |
Popularity in downloadable games has increased by 10%
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According to the NPD Group, a third of US customers would rather buy their games via PSN, Xbox Live or Steam.
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Total Likes : 0 |
Total dislikes : 2 |
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The NPD Group conducted a survey into the shopping habits of about 8,500 gamers.
Seems that 35% claimed they would rather purchase content digitally than in a shop.
The majority (65%) still would rather purchase at retail, yet support for digital had climbed by ten per cent since NPD's survey last year, the analyst firm said.
"Gamers are growing more comfortable in acquiring content online, as we saw the preference for digital increase ten percentage points from last year," said NPD analyst Liam Callahan.
"The proliferation of free games on mobile devices has reduced the barrier of entry for online gaming to zero, fuelling an increase in acquisition."
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The survey also revealed that 40% of gamers obtained at least one game in both the physical and digital formats over the past 12 months.
And finally, it looks like more than one-in-five online gamer (+20%) stated that other members of their house are using their machines for other entertainment activities outside of gaming.
“Every year at E3, we hear about new non-gaming features being added to major console and portable device manufacturers’ online services,” added Callahan.
“It is reasonable to expect changes in the share of time and spend as consumers become aware and increasingly comfortable with the number of features, including gaming, available through their multifunctional devices.”
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The data for the survey was collected over a three week period and included nearly 8,500 individual respondents.
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IGN
One third of gamers would rather buy their games online
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