Speaking during "Develop", Michael Pachter -gaming analyst at Wedbush Securities- predicted that Microsoft will adopt a pricing model similar to that of a smartphone: a low price point and a monthly subscription... with cable TV included?
That's right, he's says that the recent MS offering of a $99 Xbox 360 with a two-year monthly sub fee could be an insight into the future of Xbox.
According to him, consoles will have to become “multiple purpose devices” in order to survive, and that the next-gen XBOX will make having a “smart TV” rather redundant.
| “I think Microsoft’s got it right [with their console strategy], and I think Sony will keep plugging away because they have an integrated strategy across all of their consumer electronic products. Microsoft, they have a strategy to take over the world.|
“Console will have to be multiple purpose devices, though. The Xbox 720, this is my prediction, is going to be your television as well [as your game console]. You’ll be able to tune into television through it.
“You want need a ‘smart TV’ when you’ve got an Xbox 720, it will be your television and your internet. It’s going to be open architecture and I think it’s real trick will be that one Xbox will be able to display television to as many screens as you have in your possession.
“The next Xbox will be Windows for sure, and you’ll be able to open up multiple TV channels in different windows and you’ll use SmartGlass to shoot off different channels to how ever many screens you want. That is happening, that I’m certain of.
“I’m pretty confident that in the US Microsoft is going to partner with a cable TV provider, so I expect that the console will be priced like a smart phone. I expect you’ll be paying $99 for the console with a cable TV subscription.”
Considering the recent XBOX 360 offer by MS, do you think this could be plausible or just another dumb prediction from him?
The reference in consoles, computers, and smart phones/tables gaming