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Added by Gauss on 21.07.2012 |
| The Wii U is 'important for the world', according to Nintendo. |
According to Satoru Iwata, being first to market in a new generation of consoles is 'not important at all', and that pricing will be a major factor at launch.
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In an interview with Gamasutra, Nintendo CEO Satoru Iwata said that being first next-gen makes no difference to the firm.
"Being first in the next generation race is not important at all".
"One of the reasons we believe this is the time for Nintendo to launch the Wii U is it's going to be important for the world."
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According to him, pricing will be a much more important factor:
"The pricing of Wii U is going to be one of the most important elements when it is going to be launched," he said. "The environment is different. Wii U is going to be launching in a different environment than when the Wii was launched. Also, the involvement surrounding [mobile and social] businesses is different than several years ago."
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He also commented on early pessimistic Wii U predictions from some analysts:
"When something unique comes up, it's difficult for people to understand it at the beginning," he said. "A lot of misunderstandings and pessimistic observations, like, 'Will a product like this really spread in the market?' prevail and then after some time, after being able to experience it, the atmosphere changes."
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And finally, Iwata addressed next-gen console competition from Microsoft and Sony:
“Even when we were going to launch the Wii system, there were a lot of voice saying ‘Nintendo should stop making hardware’,” he added. “The reasoning behind that was Nintendo would not have any chance against Microsoft and Sony. The fact of the matter was: I did not think Nintendo should compete against these companies with the same message and same entertainment options for people.
“We have not changed our strategy. In other words, we just do not care what kind of ‘more beef’ console Microsoft and Sony might produce in 2013. Our focus is on how we can make our new console different than [others].”
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Wii U will launch globally later this year. Pricing and specific launch timing haven't been announced yet.
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CVG
Iwata being first next-gen console to market not important at all
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GameSpot
Wii-U important for the world says Nintendo
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