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Shuei Yoshida explains why UMD Program is not coming out to Europe or North America    

  Shuei Yoshida explains why UMD Program is not coming out to Europe or North America
Added by Kaos2K on 24.02.2012

A Wired's interview reveals it

The reason for the PlayStation Vita UMD Passport program's not getting out Japan is pricing and demand, according to Sony senior VP Shuhei Yoshida

 

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Some time ago we informed you that the UMD Passport program for Vita was not coming out of Japan and today, Sony's Shuei Yoshida, explained why we won't be able to get it in Europe or North America. Yoshida revealed in a Wired magazine's interview that the main reason of the negative decision was pricing and demand.

Here is an extract of the interview that clarifies the issue a bit more:


Wired: Why isn’t there going to be a UMD transfer program for North America, like there is in Japan?

Shuhei Yoshida: I’m sorry we are not doing it in the States, but there are two factors that contributed to the decision as I understand it. I’m not in a position to make that kind of business decision. The system has been introduced in Japan, where there is a much larger demand for PSP games. When you look at the release schedule of new titles there are still lots of PSP games being released in Japan and being announced for release. Lots of people who are interested in trying Vita are also interested in playing PSP games that they might purchase before Vita comes out, and will not necessarily choose the digital version.

So there is a lot more demand … to introduce a program like that. The other point is that when you look at PSP titles sold digitally in the States or Europe, games are sold for a really reasonable price. You can buy Final Fantasy Tactics for $10. That’s a great price. There are many, many games that are sold at an affordable price. Because people in Japan are not getting the digital copy for free, because it costs us money to develop and maintain the system so we are asking people to pay somewhere between $5 and $10 to receive the digital copy in addition to what they have on the UMD. When you compare that to the price of games here, PSP games in Japan are sold at a much higher price, so people see the value in spending the $5 to $10 to get the digital copy. But when the games are already sold at a lower price in the U.S. we see less value in introducing that kind of system. The combination of the new titles available, or the lack of, and the price difference, the company decided to do that.

Got it now? :).


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