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Rumor: Wii U has $180 worth of Parts... meaning it will retail at $300 or more?    

  Rumor: Wii U has $180 worth of Parts... meaning it will retail at $300 or more?
Added by Gauss on 10.04.2012

The 'Raw' Bill of Materials. It won't be sold under $300?!

According to 'Forget The Box', the estimated cost of the upcoming Wii U console comes in at around $180. Adding Marketing and other costs, they say it will retail at $300 or more.

 

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According to website Forget The Box some sources close to 'manufacturing and distribution for Nintendo consoles', have told them that the full bill of materials for the Wii U comes to about $180 USD, with around $50 of that going to the controller. Adding labor, marketing and other costs, this means the machine is retailing at no less than $300.

“Cutting production costs to maximize profits is Nintendo’s main concern with the Wii U. They are cutting costs in the Wii U’s hardware to build back confidence in investors. Nintendo wants investors to view Wii U as a less risky proposition. ”

They also detail a few of the Wii U components, like the NFC and Cameras used on the controller:

The new NFC capabilities for each new Wii U controller costs no more than $5 to implement, and the prices of NFC implementation in mobile devices is expected to fall below $1 in the near future. Our source explained: “NFC capabilities are a drop in the bucket for Nintendo. As NFC becomes more mainstream in mobile devices, the price for NFC implementation will rapidly decline. Nintendo is jumping on NFC because of a projected cost decline in the technology.”

[..]

“The cameras in the Wii U controller are an estimated manufacturing cost of $6. They are slightly better quality than the 3DS and DSi cameras. The touch screen has a manufacturing cost estimated at $14.”

Additionally, they say Nintendo is trying to keep hardware costs down to maximize profits.

“Nintendo chose an economical GPU and CPU that could keep up with the performance of today’s current consoles, but keep hardware costs down to maximize profits. Nintendo got a bargain price on the custom GPU and CPU that the Wii U uses. There is a bigger focus on downloadable content, applications, video content, digital distribution, and services to create a stream of revenue. Investors will be ecstatic with the news.”

Of course, even if the 'Raw' Bill of Materials cost is real, that doesn't mean the price tag mentioned is the one that is going to be used. We will have to wait for this E3 to find it out.


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