|
Added by Kaos2K on 9.05.2012 |
Expected to be released on 3Q12
|
According to sources from the upstream supply chain, Apple would release a new MacBook Air with a reduced price to compete with ultrabooks
|
 |
 |
Total Likes : 1 |
Total dislikes : 0 |
|
|
|
|
|
That's it, a rumor is suggesting that Apple would launch a new MacBook Air with a retail price tag of 799$ intended to compete in the ultrabook market. Such device may be launched in the third quarter of this year 2012.
According to Digitimes:
Apple is reportedly considering responding to the upcoming second-generation ultrabooks by launching a US$799 MacBook Air in the third quarter of 2012, according to sources from the upstream supply chain.
Although Acer has recently reduced its ultrabook shipment target, Intel continues to aggressively push ultrabooks and is aiming to have the devices priced at US$699 in the second half of the year. However, if Intel is unable to bring down ASPs to its goal, the price gap between ultrabooks and the US$799 MacBook Air may further postpone the time ultrabooks become standardized, the sources noted.
Intel has already set aside a fund of US$300 million for ultrabooks and another US$100 million for developing its own application store. In addition, with its heavy investment in product promotions, the company believes the investments will help strengthen notebook brand vendors' morale and help increase ultrabook's share in the notebook market.
However, the sources believe that ultrabooks are unlikely to achieve strong sales performance until the launch of Windows 8.
|
Maxconsole:
The biggest gaming forums, for all consoles fans.
|
 |
|
Click to enlarge to original size
|
|
Discuss this in our forums |
|
Click here to discuss about this news in the forums
|
| |
|
|
|
