World of Warcraft, the actual game, may yet be adapted and made playable on iPhone, a determined Blizzard told Eurogamer
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All that's available currently is a World of Warcraft Mobile Armory app, which lets you view character sheets, use the Auction House and manage guilds.

Senior WOW producer John Lagrave, speaking to Eurogamer at Blizzard HQ last week, outlined the challenges involved.

"It's hard! This is hard!" Lagrave said, taking out something - an iPhone - from his pocket.

"Here's your platform, you've got to put an interface, what do you do?" So yes we have [looked into mobile] and we always are. Maybe we'll stumble on the great way to put WOW on the phone - maybe we won't, but we're certainly looking into it.

Officially?

"We won't do it until we think it's decent." But it's interesting and the world is evolving towards that little handheld device - I'd have fun on it, that's absolutely the case. It would be foolish for any game developer to not be looking at that and we're not - we don't think - we're foolish!

"Maybe we'll stumble on the great way to put WOW on the phone - maybe we won't, but we're certainly looking into it."

John Lagrave, senior producer, World of Warcraft

"So we certainly look at that, but we just haven't solved it." What we've done with WOW on mobile devices is very simplistic: view the armoury, you check your auctions - not just on mobile but also on web.

"When we have an epiphany, everyone will know," he added. "But for now, no epiphany!"