Thanks to a recent report from the FreeWheel company, we now know that Xbox 360 system is the leading non-PC digital viewing device.

This report reveals that Xbox 360 game console edges out wireless devices like iPad, iPhone, Android or iPod Touch, so it seems that the console is evolving from game console to entertainment center.

According to FreeWheel's President:

“Xbox is definitely one of the brightest opportunities for increased professional content distribution – it has very high penetration rates in US households and its users are now using it more to view entertainment than to play games. As they continue to strike additional content deals, we expect the share of video viewing on this devices will only increase over time. It is also setting an important precedent for distributors to create multiple revenue streams – in the case of Xbox, it’s a combination of authentication via your cable subscription, Xbox LIVE Gold subscription, AND advertising. They’re training the industry to stop thinking of ‘Which revenue model?’ and instead think of ‘How many revenue models?’”

Check out the link below for more info about this report.