View Full Version : Activision defends Modern Warfare 2 price hike
The new Modern Warfare 2 video game will be hitting UK shores with a higher than usual retail price of 54.99 UKP. But Activision have recently attempted to defend this pricing point by saying the fans will get great value and longevity from the title and so are prepared to pay 'more' for it.
<blockquote>
"At the end of the day, there is a spectrum of what people can afford and what people are prepared to spend. These things are key," said Brown.
"This is an industry where things cost a lot to develop and it’s a risky business. We talk about building franchises; it is very expensive to do this from every respect. What we are finding is that for the right products, if you look at the time someone will spend playing something and compare it to something else, people are saying it's worth it." he added.</blockquote>
News Source: <A href="http://www.strategyinformer.com/news/5710/activision-defends-modern-warfare-2-price" target="_Blank">StrategyInformer</a>
richbambam360
10-05-2009, 09:28 AM
lets hope tesco or asda do another price cut like they did with fifa 10,lets not forget also if you pay full rrp on this & say you add a few map packs which there guarentee to release over the next 6 months its gonna end up costing a fair bit
MadonnaProject
10-05-2009, 09:52 AM
price cut needed majorly. this is the most overrated game of all time. and its not even out yet.
ThreeDog
10-05-2009, 10:11 AM
The price is unacceptable if i hadn't gotten my pre-order in before the price went up i wouldn't of bought it.
wr9t2
10-05-2009, 10:27 AM
Pre-ordered mine 2 months ago for £42.29 at Game so I'm happy :D
danight
10-05-2009, 10:55 AM
... ill wait for a sale.... you know its not gonna release at this price every where.
EL_CAD
10-05-2009, 11:16 AM
Pre-ordered mine 2 months ago for £42.29 at Game so I'm happy :D
Wow, that would be $67.43 in the US. You guys were getting ripped off before the price hike.
crypysmoker
10-05-2009, 11:20 AM
Perfect reason to download it instead of buying.
Its bullshit when they try and give good reasons for charging more for a game saying "oh if people can afford it"
Greedy twats, Its so funny as to the fact that they never think, "oh, if we were to lower the set price of games we would make more sales"
No, its oh some can afford it others cant.
I guess they dont care about loosing money?
Hell, from that statment, im going to download it 4 times and give a copy to everyone I know even if they dont have a 360.
djxxx
10-05-2009, 11:35 AM
When I was in Tesco the weekend looking for Fifa10 I did ask them if they were going to do the same pricing for Modern Warfare 2 and they replied yes since Fifa10 sold so well......They will do the same for Forza 3 too......:)
tokitai
10-05-2009, 11:57 AM
Wow, that would be $67.43 in the US. You guys were getting ripped off before the price hike.
In Spain it cost 69€ ( 101 $USD ) and the special edition 87€ ( 127 $USD), 95% of the games are over 60 euros (I'm talking about new games)... and Fifa 2010 has the same price!!!! Talk about the change rate:mad::mad::mad:
wrathchild
10-05-2009, 12:12 PM
I predict a lot of downloading is going to happen. Keep raising the prices you dumb asses.
ThreeDog
10-05-2009, 01:03 PM
Pre-ordered mine 2 months ago for £42.29 at Game so I'm happy :DOuch mine is only £25 you got ripped off pretty badly huh.
I predict a lot of downloading is going to happen. Keep raising the prices you dumb asses.
Hamachi is going to get more popular that's for sure but its still no substitute for a serial code and hundreds to thousands of servers.
QrafTee
10-05-2009, 01:59 PM
Let me translate this for you: "Hey, you guys get screwed by Sony with the $599 launch price and Microsoft charging you for every add-on and an annual subscription fee. This is really nothing if you look at it that way, buy it... you know you want to."
Perfect reason to download it instead of buying.
Its bullshit when they try and give good reasons for charging more for a game saying "oh if people can afford it"
Greedy twats, Its so funny as to the fact that they never think, "oh, if we were to lower the set price of games we would make more sales"
No, its oh some can afford it others cant.
I guess they dont care about loosing money?
Hell, from that statment, im going to download it 4 times and give a copy to everyone I know even if they dont have a 360.
Agreed it's greed but it's also the norm unfortunately it's because it's a popular title and they know people will pay.
They would make more sales but not necessarily more money. Any business which can make the same amount of money but with fewer sales prefers the fewer sales.
grapeape
10-05-2009, 03:22 PM
The biggest problem I see is if they get away with it, other will follow suit and soon all games will be more expensive. I love COD but I'm skipping this one at launch just out of principle, I just hope enough others have the intestinal fortitude to do the same, but I doubt that will be the case.
muliqueen
10-05-2009, 04:12 PM
Ordered modern warfare 2 last night from coolshop dotcom. £37.80!! lowest uk price. so ive saved myself more than £17!
(IRE)Wolfman
10-05-2009, 04:22 PM
I don't have a choice and i'm paying 70 euro(65 pound)
Gamestop are my only store.
EL_CAD
10-05-2009, 05:15 PM
I don't have a choice and i'm paying 70 euro(65 pound)
Gamestop are my only store.
You don't have internet? Then how do you post here?
(IRE)Wolfman
10-05-2009, 05:23 PM
You don't have internet? Then how do you post here?
They don't deliver to Ireland. Since this isn't the UK. (preorders)
*StoneCold*
10-05-2009, 07:08 PM
They don't deliver to Ireland. Since this isn't the UK. (preorders)
You nowhere near the border?
Like Newry or Derry or something.
The biggest problem I see is if they get away with it, other will follow suit and soon all games will be more expensive. I love COD but I'm skipping this one at launch just out of principle, I just hope enough others have the intestinal fortitude to do the same, but I doubt that will be the case.
I'm with you on this, I'm going to wait until it falls in price or if I spot a good deal again. I was gutted when I found the Tesco deal had finished.
ASSPOP
10-05-2009, 07:37 PM
im gonna download it, its gonna cost me $1.25
I remember the days of nintendo's high prices in the 90's, look what the jap version of street fighter 2 went for in the UK when it first came out.......£120 i saw it in 1 shop and still people bought it.
I afraid if these companys follow suit and start stickin the prices up, then more people who wasnt bothered about copying games are going to go to start.
(IRE)Wolfman
10-06-2009, 05:59 PM
You nowhere near the border?
Like Newry or Derry or something.
Around 3 1/2hours from Derry. I have put a 30 euro preorder down already(traded cod4)
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