Zeus
11-05-2009, 06:11 AM
GameStop has revealed that it has faith in the PSPGo and fully expects its sales to build up over time. Right now they are blaming the slow launch on Sony's lack of marketing impact which is focusing on a slow roll rather than major launch.
<blockquote>Despite a lukewarm reception from consumers, and reservations from UK retailers, US giant GameStop feels Sony's PSPgo has a bright future.
The retail firm told IndustryGamers that Sony's small launch marketing campaign shows Sony is expecting PSPgo sales to build over time.
"We clearly supported it in all of our stores," said EVP of merchandising and marketing Tony Bartel.
"I think that, by Sony's own admission, you can tell by the small marketing that was done for this, that their mentality was more of a slow roll than a major launch.</blockquote>
News Source: <A href="http://www.mcvuk.com/news/36370/GameStop-has-faith-in-PSPgorn" target="_blank">MCVUK</a>
<blockquote>Despite a lukewarm reception from consumers, and reservations from UK retailers, US giant GameStop feels Sony's PSPgo has a bright future.
The retail firm told IndustryGamers that Sony's small launch marketing campaign shows Sony is expecting PSPgo sales to build over time.
"We clearly supported it in all of our stores," said EVP of merchandising and marketing Tony Bartel.
"I think that, by Sony's own admission, you can tell by the small marketing that was done for this, that their mentality was more of a slow roll than a major launch.</blockquote>
News Source: <A href="http://www.mcvuk.com/news/36370/GameStop-has-faith-in-PSPgorn" target="_blank">MCVUK</a>