Zeus
11-10-2009, 06:48 AM
EA is set to cut a massive 1500 jobs but the bad news doesn't end there. They are also set to retreat on their commitement to deliver new IP, so they'll be taking less market risks at least for now.
<blockquote>Rapidly changing publisher EA has revealed that as well as shedding a huge 1,500 jobs, the company has also ditched a dozen announced projects to focus on its established and successful franchises.
The admission flies in the face of statements made by CEO John Riccitiello earlier this year where the outspoken exec claimed that EA had previously been too reliant on licenses and franchises and intended in future to focus on create its own new IP.
The result has been a string of new franchises such as Dead Space, Mirror’s Edge, Spore, Zubo, Brutal Legend and Henry Hatsworth. The critical and commercial success of these new ventures has been mixed to say the least, though there have been notable successes.</blockquote>
News Source: <a href="http://www.mcvuk.com/news/36431/EA-falls-out-of-love-with-new-IP" target="_blank">MCVUK</a>
<blockquote>Rapidly changing publisher EA has revealed that as well as shedding a huge 1,500 jobs, the company has also ditched a dozen announced projects to focus on its established and successful franchises.
The admission flies in the face of statements made by CEO John Riccitiello earlier this year where the outspoken exec claimed that EA had previously been too reliant on licenses and franchises and intended in future to focus on create its own new IP.
The result has been a string of new franchises such as Dead Space, Mirror’s Edge, Spore, Zubo, Brutal Legend and Henry Hatsworth. The critical and commercial success of these new ventures has been mixed to say the least, though there have been notable successes.</blockquote>
News Source: <a href="http://www.mcvuk.com/news/36431/EA-falls-out-of-love-with-new-IP" target="_blank">MCVUK</a>