Zeus
11-16-2009, 06:45 AM
<strong>PRESS RELEASE: Call of Duty: Modern Warfare 2 Sets New Records for Entertainment Industry</strong>
First week sales surpass £67m, breaking industry records
London, United Kingdom 16 November 2009 – Call of Duty: Modern Warfare 2 has continued to set new records within the entertainment industry. According to figures just released by ELSPA/GfK-ChartTrack, impressive first day UK sales of an estimated 1.23 million units (grossing around £48 million) have gone on to reach 1.78 million units (grossing £67.4 million) one week after release – the highest grossing figures of any videogame launch ever, putting it amongst the biggest entertainment events in history.
Michael Rawlinson, Director General, Entertainment and Leisure Software Publishers Association (ELSPA), said, “These figures tell a clear story. The videogames industry is now an established part of the mainstream entertainment mix. Whilst the launch of Modern Warfare 2 has indeed been extraordinary, it is indicative of the growing popularity of videogames. One in three people in the UK now play videogames regularly.”
First week sales surpass £67m, breaking industry records
London, United Kingdom 16 November 2009 – Call of Duty: Modern Warfare 2 has continued to set new records within the entertainment industry. According to figures just released by ELSPA/GfK-ChartTrack, impressive first day UK sales of an estimated 1.23 million units (grossing around £48 million) have gone on to reach 1.78 million units (grossing £67.4 million) one week after release – the highest grossing figures of any videogame launch ever, putting it amongst the biggest entertainment events in history.
Michael Rawlinson, Director General, Entertainment and Leisure Software Publishers Association (ELSPA), said, “These figures tell a clear story. The videogames industry is now an established part of the mainstream entertainment mix. Whilst the launch of Modern Warfare 2 has indeed been extraordinary, it is indicative of the growing popularity of videogames. One in three people in the UK now play videogames regularly.”