Zara_Latina
05-18-2010, 05:08 PM
Sony Computer Entertainment Australia's managing director, Michael Ephraim, has said that he doesn't think that Sony are arrogant anymore and said that he thinks Apple have taken that mantle from them.
But I don't think we are arrogant anymore. I think we can name a company that is a fruit that is in the news a lot about their arrogance, I think they have taken the mantle from us, if we were ever arrogant! I don't think we were arrogant. We know there are a lot of challenges in this space, but we're very comfortable, especially with 3D across the entire Sony group. There's no company that can deliver that like we can.
http://blogs.brisbanetimes.com.au/digital-life/screenplay/2010/05/19/apple.html
But I don't think we are arrogant anymore. I think we can name a company that is a fruit that is in the news a lot about their arrogance, I think they have taken the mantle from us, if we were ever arrogant! I don't think we were arrogant. We know there are a lot of challenges in this space, but we're very comfortable, especially with 3D across the entire Sony group. There's no company that can deliver that like we can.
http://blogs.brisbanetimes.com.au/digital-life/screenplay/2010/05/19/apple.html