Zara_Latina
05-27-2010, 10:48 AM
Robbie Bach, head of Microsoft's video games and mobile phones unit, is retiring in a management shuffle, as Ballmer tightens his grip over a division steadily ceding ground to rivals.
The departure of the 22-year veteran, credited with launching the Xbox in 2001, comes as Microsoft's mobile efforts are being brushed aside by Apple's iPhone and Google Inc's Android operating system
in a fast-growing, but increasingly crowded smartphone market. From July 1, the two senior vice presidents in charge of games and phones will report to Ballmer.
"I won't predict some massive change," Ballmer said. "I don't sort of foreshadow any change in direction. We just have to accelerate plans." The entertainment and devices unit is the fourth-largest of Microsoft's five operating units -- behind its Windows, Office and server units -- and is on track to post more than $8 billion in revenue for the year ending June 30.
http://economictimes.indiatimes.com/infotech/software/Microsoft-CEO-unconcerned-with-Apple-market-cap/articleshow/5981634.cms
The departure of the 22-year veteran, credited with launching the Xbox in 2001, comes as Microsoft's mobile efforts are being brushed aside by Apple's iPhone and Google Inc's Android operating system
in a fast-growing, but increasingly crowded smartphone market. From July 1, the two senior vice presidents in charge of games and phones will report to Ballmer.
"I won't predict some massive change," Ballmer said. "I don't sort of foreshadow any change in direction. We just have to accelerate plans." The entertainment and devices unit is the fourth-largest of Microsoft's five operating units -- behind its Windows, Office and server units -- and is on track to post more than $8 billion in revenue for the year ending June 30.
http://economictimes.indiatimes.com/infotech/software/Microsoft-CEO-unconcerned-with-Apple-market-cap/articleshow/5981634.cms