MS seems to think it has identified its key weapon against its rivals - Xbox LIVE. They recently bragged that they were the first to understand the power of online and they are the ones to evolve it beyond gaming.
<blockquote>Microsoft has claimed that it is “continually keeping ahead” of its rivals’ online services with additions to Xbox Live.
The firm this week added social media services such as Twitter, Facebook and music portal Last.FM to Live – as well as HD movie streaming service Zune.
However, Facebook arrived on PS3 on Wednesday, as Nintendo launched its own version of the BBC iPlayer on Wii.
“We were the first to really understand the power that an online, live service has and bring it to life for millions of gamers – and now we’re the ones evolving it beyond gaming,” UK Xbox boss Neil Thompson told MCV.</blockquote>
News Source: <a href="http://www.mcvuk.com/news/36608/Microsoft-hails-its-killer-weapon-in-battle-with-PS3-and-Wii" target="_blank">MCVUK</a>