A trade publication reports that MS is looking to celebrities to support the launch of Project Natal. Non gaming media such as Vogue have been targeted to build up momentum for project Natal. It is also though that MS will be going after parenting press and toy publications to eat away at the Wii's market share.
<blockquote>MCV understands that format-holder Microsoft is already planning early promotional efforts for the camera device to include celebrity endorsements and coverage in non-games media.
Microsoft this week invited an ‘elite selection of media’ and non-games firms to attend a VIP showcase. The likes of Vogue and Glamour have been targeted in a bid to build awareness for its upcoming motion-tracking peripheral.
By courting areas like the parenting press, toy retailers and publications which primarily cater for non-gamers, the format holder will be directly chasing the core Wii audience Nintendo has built in the last four years.</blockquote>
News Source: <A href="http://www.mcvuk.com/news/37750/Microsoft-turns-to-celebs-for-Natal" target="_Blank">MCVUK</a>