i have to say that as publicity stunts go this was about as good as the actual launch of battlefield 3, hard to find, damaging to roads, clogging traffic all that was missing was some greedy twat from ea demanding an additional "on road" fee when you started your journey if you werent the first user of that tanksi, then charging an additional fee for each road you "chose" to travel on.
now, when ntl launched their 100meg internet service they used supercars as taxis, a much better idea (unless you had luggage).
we now know the Xbox One's game licensing policy was written from the ground up for companies. It's aggressively anti-consumer and anti-middle class, and it outright ignores underprivileged gamers. It's gross, despicable, greedy, pathetic, cowardly and out of touch with a growing global resentment for corporations. - Polygon 7th June 2013