that taco bell "advert" is far from good publicity especially since they are now emailing most "winners" to tell them they didnt win and are trying to defraud them.
might be connected to the codes being printed on the outsides of the boxes so the staff can try every code or maybe taco bell screwed up and made toomany winning numbers, either way it fast turning in to quite a disaster for both sony and taco bell.
oh, and most stores now are not even giving out the boxes at all making it pretty much impossible to "win" a vita.
we now know the Xbox One's game licensing policy was written from the ground up for companies. It's aggressively anti-consumer and anti-middle class, and it outright ignores underprivileged gamers. It's gross, despicable, greedy, pathetic, cowardly and out of touch with a growing global resentment for corporations. - Polygon 7th June 2013