A survey conducted by CNBC.
Half of all US households, own an iPhone, iPad, iPod or Mac.The average US household has 1.6 Apple products.
According to a CNBC's All-America Economic survey, 50% all US households, which is more than 55 million homes, own an iPhone, iPad, iPod or Mac, and the average household has 1.6 Apple products.
But Apple doesn’t have to worry about brand saturation any time soon. Americans don’t stop with just one device. Homes that own least one Apple, own an average of three. Overall, the average household has 1.6 Apple devices, with almost one-quarter planning to buy at least one more in the next year.
“It's a fantastic business model — the more of our products you own, the more likely you are to buy more,” says Jay Campbell, a vice president of Hart Research Associates, which conducts the CNBC survey along with Bill McInturff. “Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”
According to them, Apple buyers are usually male, college-educated, and younger.
And apparently, a lot of them are parents:They’re just as likely to own a home as not. Not surprisingly, the more money you earn, the more Apple products you’re likely to own.
Just 28 percent of those making less than $30,000 a year own at least one, compared with 77 percent of those making more than $75,000. Those on the higher end of the income scale own an average of about three Apple devices, compared with 0.6 for lower-income homes.
CNBC polled 836 Americans over the phone from March 19 to 22, and says its results have a margin of error of plus or minus 3.4 percent.It seems parents either want their kids to keep up with technology, or they’re trying to keep them busy. Sixty-one percent of households with children own Apple devices, compared with 48 percent of homes without kids.
Is this so called Apple effect/phenomenon ever going to end?
OFFICIAL SITE: http://www.cnbc.com/id/46857053
NEWS SOURCE: 50 of all US homes own an Apple device survey (via) CVG
Our thanks to 'Gauss' for this news story!