The manufacturer claims the product can perform electrocardiogram tests to measure electrical activity in the heart, monitor skin temperature and movement, and detect mood changes.
Expected to be available sometime after October, a starter kit with four outfits is to sell for $149, plus a $9.99 monthly service plan.
Rogers will be the exclusive provider of wireless service for Exmobaby in Canada and will also use some of its media properties to market the product, said Mansell Nelson, vice president of the company’s machine-to-machine division.
As a father of two older kids, he can imagine how useful the product might be for today’s parents.
“It’s the notion of peace of mind. I know there was a debate even with my kids if they should be on their tummy or their backs and all that stuff and if the child turns over now, you get a beep on your smartphone,” Nelson says.
“You don’t have to wake up every few hours and go and check.”