EA to shut down Dragon Age Legends

[garyopa]

The Facebook/Android/iOS social game...



Apparently, the EA's Dragon Age Facebook game will be discontinued as it 'doesn't make enough revenue to sustain itself'

According to EA, Dragon Age Legends will be taken offline from Facebook, the App Store and Android Market on June 18. The reason? Well, the social spin-off didn't make enough revenue to sustain itself.

Players are being encouraged to move over to Age of Champions with a bonus pack that provides exclusive in-game content.Starting today, Dragon Age Legends players will no longer be able to purchase crowns, the game’s hard currency. The game’s store will also have a “massive fire sale” for players who still have crowns left over, since crowns won’t transfer over to future BioWare Social titles. Anyone who played Dragon Age Legends in the past three months will receive an Age of Champions bonus pack that contains a Legends-inspired weapon, a Viscount Ravi army unit, extra in-game currency and an exclusive medal for players’ profile pages. Finally, a downloadable version of Dragon Age Legends will be made available when the game shuts down, allowing users to play a solo campaign.

The game launched in March 2011, as part of EA's Play4Free label, and as a tie-in to BioWare’s Dragon Age II. While it had a pretty nice start, users were dropping quickly:

Between a strong marketing push from EA on platforms outside of Facebook and beta key giveaways, though, Dragon Age Legends accrued some decent early numbers but peaked at 132,000 daily active users in late March. The game quickly began losing users, though, and was down to 20,000 DAU by October. The game dropped even further to 10,000 DAU in March, where it’s remained ever since.

Well, at least a single-player downloadable campaign will be left in there. And, looks like no one is going to miss the Online/Social part of the game(?)


NEWS SOURCE #1: EA shutting-down Dragon Age Legends (via) InsideSocialGames
NEWS SOURCE #2: DragonAgeLegends (via) Official Site

Our thanks to 'Gauss' for this news item!

[Anil8tr]

I thought these Facebook games were supposed to spell gloom and doom for consoles. Guess they nailed that one.

[MadonnaProject]

this is EA. not surprising.