47% share of the current-gen market?!
The company has confirmed that they have sold 67 million Xbox 360 consoles since its launch in 2005. How many do you think broke?
That's right, according to Microsoft, they've sold 67 million Xbox 360 consoles since its launch in 2005 and have accounted "47 percent share of the current-generation console market".
Yusuf Mehdi, Microsoft's Chief Marketing Officer for its Interactive Entertainment Division, talks about the many successes of the Xbox 360.Despite heavy criticism over a lack of quality games, Kinect has also done well, with 19 million sold, which MS says has been a success for Xbox. 360 has generated more than $56 billion at retail for the company, it said, but it isn't done yet.
He says the firm has big plans for Xbox as an entertainment hub and with Windows 8 integration.Mehdi is particularly excited about the future potential of the console, discussing how, "in the last year, the Xbox has transcended from a gaming console to a broad entertainment device inclusive of movies, TV, music and sports." He goes on to discuss how much time people spend with their 360, pointing out how Xbox Live subscribers spend 84 hours per month with the system on average. For comparison, Mehdi asserts, "the average American watches a little more than 150 hours of TV in the same period."
So, let's wait for those 'surprises' this Monday!"With the launch of Windows 8, we'll bring Xbox entertainment to everyone. With Xbox on Windows 8 devices, we rapidly accelerate the reach of Xbox entertainment from more than 60 million people to hundreds of millions of people worldwide," he said.
"We've got ideas for making all the entertainment you love more personal, interactive and social across the devices you love-and on the phenomenal Windows 8 devices that are to come.
"You'll see the first of that next week at E3 where we will showcase the very best of Xbox. We'll unveil new games, show new ways to enjoy the entertainment you love and, as always, we'll have a few surprises to share."
NEWS SOURCE #1: Xbox 360 sales hit 67 million Kinect on 19 million (via) CVG
NEWS SOURCE #2: Microsoft reveals new stats for the Xbox 360 (via) IGN
Our thanks to 'Gauss' for this news item!