Sony Europe has announced the appointment of Masaru Tamagawa as its new president, as part of a "transformation programme" being implemented across the struggling consumer electronics giant.
Tamagawa has been managing director of Sony India since 2007, where he helped guide Sony to the top share of the emerging Indian electronics market. Previously, he led Sony Gulf, based out of Dubai.
Current Sony Europe president Fujio Nishida will step up to become chairman of the group, overseeing a transformation programme being implemented across Sony's entire European consumer electronics operation.
Sony's share price slumped to the same level as 1980 on the Tokyo exchange this week, after the Japanese firm struggled to revive its flagging television business, or effectively compete in the mobile devices market with Samsung and Apple.
Earlier this year, Sony appointed Kazuo Hirai as its new president and chief executive, replacing Welshman Sir Howard Stringer, who had led the group since 2005.
Hirai, who was credited with driving success at Sony's PlayStation gaming line, announced plans in April to cut 10,000 jobs worldwide and slash the number of TV models Sony makes by 40% as part of a major restructure.