Masaru Tamagawa will be the new Sony's Europe president

[garyopa]

As part of the company 'transformation programme'



Fujio Nishida, the current president will be replaced soon and will instead join the chairmans group.

A new president of Sony Europe is on the horizon, the name Masaru Tamagawa, the former Sony India managing director, and he will replace Fujio Nishida whom is currently the president of Sony Europe.

This all is part of the tranformation programme the company is conducting to recover from its last year's decline.

According to Digital Spy:

Sony Europe has announced the appointment of Masaru Tamagawa as its new president, as part of a "transformation programme" being implemented across the struggling consumer electronics giant.

Tamagawa has been managing director of Sony India since 2007, where he helped guide Sony to the top share of the emerging Indian electronics market. Previously, he led Sony Gulf, based out of Dubai.

Current Sony Europe president Fujio Nishida will step up to become chairman of the group, overseeing a transformation programme being implemented across Sony's entire European consumer electronics operation.

Sony's share price slumped to the same level as 1980 on the Tokyo exchange this week, after the Japanese firm struggled to revive its flagging television business, or effectively compete in the mobile devices market with Samsung and Apple.

Earlier this year, Sony appointed Kazuo Hirai as its new president and chief executive, replacing Welshman Sir Howard Stringer, who had led the group since 2005.

Hirai, who was credited with driving success at Sony's PlayStation gaming line, announced plans in April to cut 10,000 jobs worldwide and slash the number of TV models Sony makes by 40% as part of a major restructure.

NEWS SOURCE: Struggling Sony Europe appoints new president (via) DigitalSpy

Our thanks to 'Kaos2K' for this news item!

[msanchez]

SIGH...... sony needs to get rid of everybody and start from scratch, not promote/demote the idiots that put them in the situation they are now. Howard Stringer needs a permanent vacation... un-paid vacation.

[billysastard]

SIGH...... sony needs to get rid of everybody and start from scratch, not promote/demote the idiots that put them in the situation they are now. Howard Stringer needs a permanent vacation... un-paid vacation.

this guy is a hatchet man, he was put in India and before that UAE to sort out their problems and did so pretty well so i'd expect a bloodbath in sony europe.

[JonathanD]

this guy is a hatchet man, he was put in India and before that UAE to sort out their problems and did so pretty well so i'd expect a bloodbath in sony europe.

Not sure if firing anyone would help Sony at this point. They really need to look back hard at what made them a success and go back to doing that and just that...

[msanchez]

this guy is a hatchet man, he was put in India and before that UAE to sort out their problems and did so pretty well so i'd expect a bloodbath in sony europe.

Well that's good I guess... maybe they'll send him to the Americas after that? Still, I think investors need to demand the heads of the global sony executives first and foremost.

Not sure if firing anyone would help Sony at this point. They really need to look back hard at what made them a success and go back to doing that and just that...

I think a good ol' purge would do wonders for sony; of course, that is assuming they can get some sane individuals to fill the vacant positions.

[billysastard]

Well that's good I guess... maybe they'll send him to the Americas after that? Still, I think investors need to demand the heads of the global sony executives first and foremost.



I think a good ol' purge would do wonders for sony; of course, that is assuming they can get some sane individuals to fill the vacant positions.

well they are getting rid of 10,000 staff, sadly the ones who deserve to be fired (or jailed in some cases) wont be included.

[msanchez]

well they are getting rid of 10,000 staff, sadly the ones who deserve to be fired (or jailed in some cases) wont be included.

Which is exactly the opposite of what I've been wanting to happen as you probably know. It's not the people that are following orders that should be blamed, but the ones giving the orders, or do they mean to tell me some lowly sony employee is coming up with all these ridiculously idiotic actions?

[billysastard]

Which is exactly the opposite of what I've been wanting to happen as you probably know. It's not the people that are following orders that should be blamed, but the ones giving the orders, or do they mean to tell me some lowly sony employee is coming up with all these ridiculously idiotic actions?

given the idiocy of sonys actions i suspect that even the "toilet cleansing operatives" would have way more intelligence than whoever came up with some of their ideas.