The company is 'entering a new and exciting phase'?
Sega has announced that it is closing its Sega France, Germany, Spain, Australia and Benelux offices. The company will now focus on digital!
We all know things haven't been well for SEGA in the recent months.
Well, now the company has announced that they will close offices in France, Germany, Spain, Australia, and Benelux as part of a shift of focus to digital.
It looks like the company plans on publishing *only* select IPs at retail, including Sonic the Hedgehog, Aliens, Total War, and Football Manager.
Sega will outsource packaged distribution duties in Europe and Australia to companies such as Koch Media (Germany, Switzerland, Austria, France and Spain), and Level03 Distribution and 5 Star Games (Benelux and Australia).
Jurgen Post, COO of Sega Europe said the following:
And here's their official PR announcement:"It's about the territories. UK stays as it is, we'll have some layoffs across the territories of course, but we don't give out any specifics on that," said Post.
"Basically for us it's putting a lot of focus into those studios and into their IPs. So Total War coming out of Creative Assembly, Football Manager coming out of Sports Interactive, so we want to diversify, so we want to have an increased focus on those brands. And we want to become better and more successful with those."
And how does that affect new IP outside of those current brands?
"At the moment for us those are the four IPs we are talking about, they are our AAA IP. At the moment we are looking into options of course, but it's not like we are already developing some other titles in addition to that, no," said Post.
"It's a focus on those four core IP, and in addition to that we'll have digital. And digital still means 50 - 75 releases every year, so that's still a big number."
So, what will happen to other games like Anarchy Reigns, which was supposedly to launch next year?SEGA REVIEWS THEIR EUROPEAN STRUCTURE
Distribution partners in place across Europe
LONDON – SEGA® Europe today confirmed that as a result of the recent restructure it will be shifting business to focus on developing new and existing digital content as well as driving key IP for packaged goods. SEGA has therefore realigned its business strategy and will be closing their offices in France, Germany, Spain, Australia and Benelux.
Koch Media have been appointed to assist SEGA with distribution across Germany, Switzerland, Austria, France and Spain of packaged goods, Level03 Distribution and 5 Star Games will assist with distribution across Benelux and Australia respectively which will be implemented from the 1st July 2012.
All other territories will continue to be run through the same channels as before, and along with Koch, Level03 and 5 Star, will be managed through the SEGA Europe Headquarters based in London.
“SEGA is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise”, commented Jurgen Post, COO of SEGA Europe. “The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future.”
SEGA will continue the sales, marketing and distribution of London 2012™ - The Official Video Game of the Olympic Games which will be launched on the 28th June in Australia and the 29th June across Europe for PC, the Xbox 360® video game and entertainment system, and the PlayStation®3 computer entertainment system.
No one knows, perhaps it will be released as a downloadable game only?
NEWS SOURCE #1: Forum Thread #480406 (via) NeoGAF
NEWS SOURCE #2: Sega Europe closes offices in digital restructure (via) Gematsu
Our thanks to 'Gauss' for this news item!