Sony looking for pushing TVs than traditional game products?
Also, according to the analyst, he is 'not sure Microsoft needs to respond' to the cloud gaming deal (well, it looks like MS isn't too concerned about it).
According to the Wedbush analyst Michael Pachter, Sony's proposed purchase of the cloud gaming firm Gaikai, is likely more related to pushing Sony TVs than traditional game products:
He also added that, he's not sure MS needs to respond to that deal because "they are making the [Xbox] console integral to the delivery of television content, so they have a different approach.""I think that this is more related to Sony's integrated strategy, and ties into their hopes of selling more televisions. I know that Gaikai was purchased by Sony Computer Entertainment, but essentially, they provide a solution to play games without a console, so they make a lot of sense if built into Sony TVs," he told CVG.
"This could be both a strategic move to sell more TVs and a pre-emptive move to keep others from using the service. It's actually a very interesting deal, and the price is reasonable if it gives Sony an advantage over other television manufacturers while keeping the technology off the market so that others can't eliminate the need for a console."
Well actually, here's the official MS "response" from a company spokesperson:
Already serving up gaming and entertainment in the cloud? Probably, he's just referring to the Cloud saves service for Gold Members."The cloud has been a key component of our strategy and a big area of investment with Xbox for many years. Through Xbox LIVE we're serving up gaming and entertainment in the cloud to more than 40 million people," a spokesperson remarked.
In any case, we all know Microsoft once considered buying OnLive as spotted on their recently leaked document. They also noted that, "streaming games and entertainment from the cloud will be a major feature of the 'Xbox 720' by 2015".
So, after Sony's deal, do you think MS should also go and get OnLive now?
NEWS SOURCE #1: Gaikai deal a strategic move-to-sell more Sony TVs says pachter (via) CVG
NEWS SOURCE #2: Microsoft reacts to Sony buying Gaikai cloud is a big area of investment for Xbox (via) GamesIndustry
Our thanks to 'Gauss' for this news item!