Just like 'Iwata' is predicting with the future of Nintendo 3D, it seems 3D movie revenue has already slumped by a half compared to 2010 in the UK.
According to the BFI, 3D films accounted for a fifth of box office revenues last year compared to almost a quarter two years ago.
Seems that the 3D Films 'boom' is over, at least in the UK.
While 47 3D movies were released in 2011 -which is an increase of almost 20 from 2010- takings were down, according to the British Film Institute.
This is what the BFI reported:According to research compiled by the British Film Institute 3D films accounted for a fifth of box office revenues last year compared to almost a quarter two years ago.
It found the average cinema in the UK made £32,000 from 3D films in 2010 but this had slumped by half to £16,000 in 2011.
Seems that, after the initial burst of interest in 3D movies following the success of James Cameron's Avatar -with 90% of the audience watching in 3D-, British cinema-goers don't feel it represents value for money for every film."This year saw signs that UK cinema goers are becoming more selective in their choice of 3D films, choosing the format for films where it makes a real contribution to their experience but sticking to 2D where they don't perceive any added value."
And, of course, there is the additional problem that some people feel unwell when watching in this format...The major cinema groups charge customers of 3D films up to 41 per cent more than those seeing standard films and many charge an additional £1 for the special glasses.
A spokesman for the BFI explained: "Perhaps audiences are becoming more discerning in terms of how they choose 3D and whether to pay the premium prices."
"They will choose [to watch the format] when it enhances the experience. Audiences can see where the 3D conversion may not be worth the extra few pounds on the ticket."
He added that instead consumers were opting to watch in 3D when they felt it really made a difference.
"Around 10 per cent of the UK population has poor binocular vision, which means it is difficult for them to see 3D effects in movies and video games. Instead, they see a blurry image, and will suffer headaches, eye strain and even nausea as a result."
So, that's happening in the UK, but most likely these trends don't differ a lot from other countries, and just maybe Iwata is right as he stated 3D will be a 'minor' element in the future Nintendo consoles.
Could he have been seeing the future trend in 3D gaming just like movies are seeing now? -- A return to just plain 2D? -- What do you think?
NEWS SOURCE: Is end 3D boom cinemas trend fails revenue slumps (via) DailyMail
Our thanks to 'Gauss' for this news item!




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