i was one of those 2 million downloaders, i "played" it until it said do you agree or decline to allow ea to do whatever they want, strip you of all your rights and turn off the game once we want you to buy next years sequel, i hit decline, deleted it and made a mental note not to waste bandwidth downloading even ea demos in future.
we now know the Xbox One's game licensing policy was written from the ground up for companies. It's aggressively anti-consumer and anti-middle class, and it outright ignores underprivileged gamers. It's gross, despicable, greedy, pathetic, cowardly and out of touch with a growing global resentment for corporations. - Polygon 7th June 2013