Rovio's CEO says Piracy could get them more business
Rovio CEO Mikael Hed comments about piracy at the Midem music conference. Says it can get them more business at the end of the day. Something weird to say from an executive!
Rovio's Boss, Mikael Hed, best known for the extremely popular Angry Birds franchise, made some comments about their take on software Piracy at Midem's music conference in Cannes.
He said they have issues with piracy, but they are trying to learn a lot from the music industry:
According to him, pursuing pirates is just 'futile', except in cases when products are being sold (which hurt the brand) or rip off customers.
Could sound controversial, but it is an interesting take on this subject!
NEWS SOURCE #1: Rovio CEO piracy can bring about more business (via) Destructoid
NEWS SOURCE #2: Angry Birds Music Midem (via) Guardian
Our thanks to 'Gauss' for another super-duper news story!