EA has warned that copycat publishers and those who take a 'me too' approach to delivering content on Nintendo systems will FAIL. But that pretty much goes without saying on near enough any platform or product.
<blockquote>Electronic Arts UK VP Keith Ramsdale has warned that publishers producing â€˜me tooâ€™ product will struggle on Nintendo formats.
The publisher unveiled its Flips range last month â€“ a line-up of e-books for kids on DS from popular authors including Enid Blyton and Eion Colfer.
And Ramsdale said that the range was another example of EAâ€™s innovation in a market notorious for copycat product.
â€œWhere any publisher goes â€˜me tooâ€™, theyâ€™re always going to struggle,â€ he told MCV. â€œUnless youâ€™ve got a compelling point of difference, itâ€™s going to be an uphill battle.</blockquote>
News Source: <A href="http://www.mcvuk.com/news/36197/EA-warns-against-copycat-publishing" target="_blank">MCVUK</a>