EA has revealed a belief that the Wii is 'confounding' people as it is so big and successful. These comments come after thoughts that people are still 'grapping' with the Wii after the poor performance of titles such as Dead Space and Madden on the Wii.
<blockquote>He then defended EA's own Wii failures, noting that publishers (EA included) are still figuring the system out. "I think it's also fair to say that people are still grappling with it. I think Dead Space Extraction was one of the best pieces of software built on the platform and it did not perform well. It's a strong IP but for some reason it did not resonate in a way that brought consumers to the store to buy it. And Madden hasn't performed to my expectations so far this year, even though it's a fabulous piece of software. EA Sports Active and our Hasbro stuff have done really, really well. So you start to create a certain perception in your mind of the type of consumer that works on the Wii, that's a little different, doesn't have the core gamer in mind, etc. But there are an awful lot of core gamers that have this platform and there are oftentimes some surprising breakthroughs that feel pretty core."
He added, "I think the Wii is confounding to people because it's so darn big and successful. Even this year, what most people perceive as a down year, they're going to sell just in the Western markets somewhere in the mid-teens of millions of hardware units, which is a blow-away success for a console. And yet it's lower than they (and we) originally thought. But that's a little bit like saying they won the Super Bowl by a smaller point spread." </blockquote>
News Source: <a href="http://www.industrygamers.com/news/wii-is-confounding-to-people-says-eas-riccitiello/" target="_blank">Industrygamers</a>