<strong>PRESS RELEASE: MARIO & SONIC CONTINUE TO SHARE WORLDWIDE SUCCESS</strong>
Official Olympic Winter Video Game Hits 6 Million Units Worldwide!
SAN FRANCISCO & LONDON (February 19th, 2010) â€“ SEGA of America, Inc. and SEGA Europe Ltd. are thrilled to announce that the Nintendo platform-exclusive game â€“ Mario & Sonic at the Olympic Winter Gamesâ„¢ - has sold over 6 million units worldwide since its launch in October 2009 and is available for the Wiiâ„¢ system and the Nintendo DSâ„¢ handheld system.
With the Olympic Winter Games Opening Ceremony on February 12th marking the start of the Games themselves, SEGA has big plans to support the title across the globe with increased marketing activity. New television campaigns for the game are planned for North America (running from February 12 to 28th) and other major European territories including France, Benelux, Austria and the Nordic countries. As Olympic Winter Games fever hits, SEGA will also be participating in events celebrating the Games around the world in cities such as London, Washington DC and San Francisco.
â€œThe original Mario & Sonic at the Olympic Gamesâ„¢ was a huge success for SEGAâ€ commented Mike Hayes, CEO for SEGA America and SEGA Europe. â€œMario & Sonic at the Olympic Winter Games is one of the leading third party games for Wii and DS and we were confident the title would have longevity within retail. The start of the Vancouver 2010 Winter Games is a perfect time to ensure SEGA is at the forefront of the consumerâ€™s mind when it comes to recreating that Olympic Winter Games feeling in living rooms everywhere.â€
Mario & Sonic at the Olympic Winter Games is available on Wiiâ„¢ and Nintendo DSâ„¢ systems exclusively.
For more information on any of the Olympic video games, please visit the official site at http://www.olympicvideogames.com/.