The 'Raw' Bill of Materials. It won't be sold under $300?!
According to 'Forget The Box', the estimated cost of the upcoming Wii U console comes in at around $180. Adding Marketing and other costs, they say it will retail at $300 or more.
According to website Forget The Box some sources close to 'manufacturing and distribution for Nintendo consoles', have told them that the full bill of materials for the Wii U comes to about $180 USD, with around $50 of that going to the controller. Adding labor, marketing and other costs, this means the machine is retailing at no less than $300.
They also detail a few of the Wii U components, like the NFC and Cameras used on the controller:
Additionally, they say Nintendo is trying to keep hardware costs down to maximize profits.
Of course, even if the 'Raw' Bill of Materials cost is real, that doesn't mean the price tag mentioned is the one that is going to be used. We will have to wait for this E3 to find it out.
NEWS SOURCE #1: http://www.forgetthebox.net/mag/culture/forum-m/rumor-wii-u-price.php
NEWS SOURCE #2: http://kotaku.com/5900153/rumor-the-wii-u-has-180-worth-of-parts-wont-be-sold-under-300
Our thanks to 'Gauss' for this news story!