Ubisoft has offered some thoughts on why Just Dance for the Wii has been a surprise and huge sucess. Essentially, they believe having the 'right' product and the right 'audience' are crucial for third party success. So let's see some more hits Ubi!
<blockquote>â€œI think it is indicative of the current market and how many actual Wii owners there are in the UK that are looking for a game that is pure and simple fun like Just Dance,â€ says Ubisoft brand manager Rachael Grant.
â€œIf the game is the right game and is targeted at the right audience then there is no reason why third-party publishers canâ€™t become successful on Wii. Just Dance has clearly offered something unique to casual gamers and is not trying to be something it isnâ€™t â€“ it does what it says on the tin and consumers have embraced its simplicity and concept.â€
Nintendoâ€™s senior product manager Robert Lowe adds: â€œIt is not hard to have successful titles on Wii and DS if the right commitment is made behind the right product. There is a tendency to assume that third-party games donâ€™t perform on Wii or DS â€“ this is simply not true.</blockquote>
News Source: <A href="http://www.mcvuk.com/features/635/Dancing-wiis-troubles-away" target="_Blank">MCVUK</a>