ESPORTS AND FAN-FAVORITE PROPERTIES TO LICENSING EXPO 2018
Landmark New Partnerships Include Hasbro, NERF, LEGO Group and UNIQLO
Set for ongoing growth with a slate of world-class entertainment properties, Activision Blizzard Consumer Products Group (ABCPG) arrives at Licensing Expo 2018 with an all-star roster of licensing and retail partners.
“Since debuting at last year’s Licensing Expo, we’ve begun to successfully realise our vision of offering more value and more opportunities for our global licensing and retail partners by leveraging the blockbuster franchises that Activision and Blizzard have created and expanded over many years of dedicated development,” said Tim Kilpin, CEO and president, Activision Blizzard Consumer Products Group. “For our hundreds of millions of players around the world, we’re working hard to build lasting global franchises that they can connect with across game platforms and through esports and vibrant transmedia story content. We are well positioned to continue playing a leading role in shaping the future of entertainment.”
Located in Booth #U202, additional highlights of Activision Blizzard’s slate coming to Licensing Expo 2018 include: