POWERED BY JACQUARD™ BY GOOGLE AND EXPERIENCED THROUGH EA SPORTS™ FIFA MOBILECosting only €34.99, adidas GMR will be available to buy online at adidas.com and select adidas stores from today.
The first of its kind gaming technology enables players to impact virtual performance with real-world play in EA SPORTS™ FIFA Mobile, merging physical football and digital gaming adidas GMR measures a player’s kicks, shot power, distance and speed on-pitch, to unlock exclusive in-game rewards, improve their Team OVR and compete in leaderboards
Following the previous signing of Ninja as part of its Time In campaign, the launch of adidas GMR signals a move from adidas to enter the phygital gaming space – the latest step on its mission to become the number one sports brand influencing gaming culture.
adidas GMR will be available to purchase online at adidas.com/gmr and in select adidas stores. FIFA Mobile is available to download in the App Store (iOS) and Google Play Store (Android) and enables players to connect directly to adidas GMR. adidas GMR will have an RRP of £29.95 / €34.99