Eedar's Jesse Divinch has cited marketing as the reason for the poor sales of the PS3. He noted that it's not the high price point, rather Sony's lack of marketing skills and poor judgement in adverts which proved to be a crucial stumbling block in the progress of the system.
<blockquote>According research firm EEDAR's Jesse Divnich the poor sales of the PS3 back at its launch should not be attributed to its high price point, but the bad marketing support for the console.
"There are times when marketing fails, you can spend so much money but it doesn't matter. Sony spent $150 million globally on the launch of the PlayStation 3," said Divnich at the Montreal International Game Summit.
Divnich then showed the audience the PlayStation 3 baby commercial.
"They honestly thought they could release any type of commercial and it would sell. It truly is a WTF moment in marketing history. It creeped people out. Sony got complacent, they were on top of the world and they thought they could say 'here's the PS3 go out and buy it'."</blockquote>
News Source: <A href="http://www.videogamer.com/news/marketing_to_blame_for_ps3s_failure.html" target="_blank">VG</a>