The 'Wake Up' Campaign
After RIM orchestrated a 'Wake Up' protest at Australian Apple Store, RIM revealed that it was created by them, and its now a BlackBerry campaign...
Seems that RIM orchestrated a 'Wake Up' Protest at a Australian Apple Store last motnh, in which a large black bus with the words "WAKE UP" affixed to the outside of the store. After that, individuals dressed in black carrying "WAKE UP" signs quickly poured out of the bus and started chanting the phrase in front of the Apple Store!
Well, turns out, this one was part of the "Wake Up. Be Bold" campaign by BlackBerry, which was unveiled today at wakeupbebold.com
Pretty nice idea! Check out how the protest turned out by watching the video below!
OFFICIAL SITE: http://wakeupbebold.com/
NEWS SOURCE: http://www.pcmag.com/article2/0,2817,2404061,00.asp
Our thanks to 'Gauss' for this news story!