A producer at Bethesda has blogged about how Microsoft messed up their marketing communications messages when promoting ODST which led to reviewers talking about the pricing of the game a whole lot more. Time and time again MS were dithering between whether ODST was a full new game or an 'expansion pack' which led to confusion.
Microsoft and/or Bungie totally bungled the marketing on this. First saying it was a standalone expansion pack, then coming out and saying wait, no, we're charging full price because - surprise! - we put "more" stuff in it and it's called Halo ODST now, vs it's original title, Halo Recon. Like Microsoft was ever going to sell this for less than full price. It is a new Halo title, it'll sell like hotcakes no matter what.
Because of the waffling, reviewers are now mentioning that Halo ODST may not be worth the price point, that it should've been cheaper, etc... Give me a break. First off, most games - especially first person shooters - are anywhere from 5-10 hours. Tops. What makes Halo different from others? You can't just ping Halo ODST for it. I bet if Microsoft hadn't screwed up the marketing messaging, there would less talk about pricing</blockquote>
News Source: <A href="http://www.cloudrulertemple.com/2009/09/halo-odst.html" target="_blank">Cloudrulertemple</a>