CMO Al Campa believes there's opportunity to “attract a new type of customers” with monthly fees!
Netflix-style subscriptions could become the future of monetisation in the realm of mobile games, with business intelligence firm App Annie predicting that the model could become popular with those who play on their smart devices regularly.
GamesIndustry.biz caught up with the firm's chief marketing officer Al Campa after a briefing on changing trends in the mobile market in London last week, where he identified monthly subscriptions as one of the highest growth areas thanks to the success of apps such as Netflix and Spotify, below you can read thru his comments on why he thinks the world of Mobile Gaming will soon be going the way of monthly fees like we have already for Xbox Live and PlayStation Network.
What do you think, will we be paying monthly to play on our mobile devices soon, and if so what are you willing to spend each month and for what?
NEWS SOURCE: Subscriptions model will bleed into mobile gaming (via) GamesIndustry