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Monthly Subscriptions model will bleed into Mobile Gaming soon

Discussion in 'Mobile Gaming World' started by GaryOPA, Nov 27, 2016.

By GaryOPA on Nov 27, 2016 at 11:06 PM
  1. 25,175

    GaryOPA Master Phoenix Admin Staff Member Top-Dog Brass

    Mar 18, 2006
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    CMO Al Campa believes there's opportunity to “attract a new type of customers” with monthly fees!

    Netflix-style subscriptions could become the future of monetisation in the realm of mobile games, with business intelligence firm App Annie predicting that the model could become popular with those who play on their smart devices regularly.


    GamesIndustry.biz caught up with the firm's chief marketing officer Al Campa after a briefing on changing trends in the mobile market in London last week, where he identified monthly subscriptions as one of the highest growth areas thanks to the success of apps such as Netflix and Spotify, below you can read thru his comments on why he thinks the world of Mobile Gaming will soon be going the way of monthly fees like we have already for Xbox Live and PlayStation Network.

    What do you think, will we be paying monthly to play on our mobile devices soon, and if so what are you willing to spend each month and for what?

    NEWS SOURCE: Subscriptions model will bleed into mobile gaming (via) GamesIndustry
    Last edited: May 23, 2018


Discussion in 'Mobile Gaming World' started by GaryOPA, Nov 27, 2016.

    1. 6,626

      tech3475 Loyal Member

      Jul 2, 2007
      They would have to have a **** ton of games without any additional fees to justify a subscription of any price.

      Something like Amazon's Underground on Android which also includes games actually worth playing....but even then if the apps become subscription only I can see many apps failing, one of the reasons for mobile gamings success is the lower entry cost for the games with many being ftp/fts.

      If the market handles itself wrong, it could end up worse than the worse of the AAA games industry.

      Personally, I'd never consider it, don't play too many mobile games due to the limitations of the platform and the kinds of games which are popular on it (with the odd exception e.g. monument valley).

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