Technology has revolutionised many aspects of the way people live their lives, particularly with regards to their entertainment activities. It has had a huge impact on iGaming, helping the sector generate massive revenues for an increasing number of companies around the world.
One of the most surprising contributors to this growth has been online bingo, with this iconic ‘working-class’ game now appealing to a much wider demographic. Read on as we take a closer look at why bingo has enjoyed such a massive resurgence in popularity across different sectors in society.
Women Powering the Bingo Boom
Bingo was hugely popular with women during the latter part of the 20th century, particularly amongst working class people. It was often the main entertainment activity for many women at that time, but its popularity began to wane as the new millennium loomed on the horizon.
However, the launch of the internet sparked a resurgence in its popularity, helping to bring the game back into the consciousness of the masses. Women once again form a big part of the game’s audience, a factor that many online operators have leveraged to their advantage via clever marketing techniques.
Mobile Helping People get on Board with Bingo
Research has shown that around 3.5 million people in the United Kingdom play online bingo, with women making up the biggest proportion of that figure. However, men are certainly not shy about joining in the fun, with the study reporting that around one million UK males currently play the game.
Advancements in mobile technology have contributed to the rise in popularity of bingo for both sexes, making it much easier to access the different games. Online operators raked in revenues of nearly £200m in the UK from October 2018 to September 2019, highlighting just what a lucrative sector it has become.
Silver Surfers Jump on the Bingo Bandwagon
In addition to being an entertainment activity bingo also has many health benefits – a factor that makes it hugely attractive to older people. Research has shown that it can reinforce skills such as memory and concentration and has even been proven to slow down the onset of dementia.
Many seniors now use mobiles and tablets to play bingo online, giving them the convenience to play at a time and place that suits their personal circumstances. The game also provides a platform for older people to improve their social connections, providing them with even greater long-term health benefits.
Youngsters Driving Further Growth
The rise in popularity of online bingo has helped to spark a revival in its fortunes as a land-based entertainment activity. Where once this limited to being conducted in dilapidated bingo halls in sweaty northern towns, it has been transformed into a craze that is sweeping across different countries.
Party-style events such as Bongo’s Bingo have attracted younger people to the game, although they are certainly not exclusive to that particular age group. The growth of such events serves to have a two-way effect, with many people subsequently inspired by their experience to try out online bingo.
All Aboard the VR Bingo Train
Virtual Reality (VR) tech has been on the fringes of the iGaming industry for a few years, but it is now closer than ever to making a big breakthrough. VR has the potential to further revolutionise the bingo sector, opening up a whole new range of possibilities for gambling operators.
The tech could allow people to play bingo in ‘real-life’ settings, thus enhancing the social constructs that are attached to the game. This could prove to be an attractive proposition across the age spectrum, helping to drive further growth in bingo’s popularity in the future.