Rumor is Sony is planning on grabbing the 50% of their Joint-Venture!
Sources reported Sony is trying hard to remove Ericsson from their line-up of current smartphones, to make it all Sony branded only!
Wall Street Journal is claiming Sony have been talking to Ericsson about grabbing their 50% stake in their long-time Joint-Venture, to pull all their smartphones into being a Sony ONLY brand.
Some people think this is the right move, even tho it might cost Sony over $1 billion to be able to throw Ericsson name out of their existing products.
Others think this will allow Sony to focus more on the S part of the product, and give more push in consumers to buy it, and make the Playstation brand stronger on their new devices like Xperia Play, or in fact produce a REAL Playstation Phone, as some think having the E in the Xperia Play, didn't make it in the consumers eyes as an actual Playstation Phone, just another smartphone knock-off!
NEWS SOURCE: Sony to buy Ericsson out of mobile JV (via) CRN