Leading PSA creator will feature KINGDOM HEARTS III characters and content to reach gaming teens
The Ad Council will work with Square Enix, Inc. to include KINGDOM HEARTS III characters in the anti-bullying campaign, Because of You, with the goal of inspiring teens to build a more inclusive and welcoming community. A new PSA featuring iconic characters from the KINGDOM HEARTS franchise encourages teens to consider the impact that their actions—positive or negative—can have on peers. The innovative program marks the first time the Ad Council has created a PSA with a video game publisher on a social good effort.
To learn more about the campaign follow @BecauseOfYou on Facebook, Instagram, and Twitter with the hashtag #BecauseOfYou.